This Privacy Policy describes how Buy Direct Auto Broker Inc., doing business as DirectAuto, collects, uses, stores, and protects the personal information of visitors to this website and customers who use our vehicle sourcing and brokerage services. This website was developed and is maintained by DirectAutos. We are committed to protecting your privacy, and we encourage you to read this policy carefully so you understand your rights and our practices.
1. Introduction
Buy Direct Auto Broker Inc. operates the website located at https://www.directauto.lol and provides vehicle sourcing, negotiation, financing coordination, and delivery services to customers across Canada and the United States. Throughout this policy, the terms we, us, and our refer to Buy Direct Auto Broker Inc., and the terms you and your refer to any visitor, user, or customer of our website and services.
Your privacy matters to us. This policy explains what personal information we collect, why we collect it, how we use and protect it, and the choices you have regarding that information. By accessing our website or using our services, you acknowledge that you have read and understood this policy. If you do not agree with any part of this policy, please discontinue use of the website and contact us with any questions.
We value the trust you place in us when you share your information, and we have written this policy to be clear, practical, and easy to understand. If anything in this policy is unclear, or if you would like more detail about a particular practice, please reach out to us using the contact information at the end of this document and we will be glad to explain.
2. Who We Are
The data controller responsible for your personal information is Buy Direct Auto Broker Inc., a company organized under the laws of Canada, with its principal place of business at the following address:
Buy Direct Auto Broker Inc.
32 Carleton Trail, Beeton, ON L0G 1A0, Canada
We operate as an independent vehicle broker rather than a dealership. This means we act on behalf of the buyer to locate, verify, and negotiate the purchase of vehicles, and we coordinate financing, trade-ins, and delivery as part of a complete service. Our website was developed and is maintained by DirectAutos, our technology partner.
If you have any questions about this policy or about how your information is handled, you can reach our privacy team using the contact details provided at the end of this document.
3. Information We Collect
We collect several categories of personal information, depending on how you interact with us. Personal information is any data that identifies you or could reasonably be used to identify you, either on its own or when combined with other information.
Information you provide directly. When you submit a quote request, fill out a contact form, request a trade valuation, or communicate with our brokers, we may collect your full name, email address, telephone number, postal address, the vehicle details you are interested in, your budget, your financing preferences, and any other details you choose to share with us in a message.
Transaction and service information. When you engage our services, we may collect details about the vehicle you purchase or trade, loan and financing application information, payment details, and records of the services we provide to you.
Technical information. When you visit our website, we may automatically collect certain technical data, including your internet protocol address, browser type and version, device type, operating system, the pages you view, the date and time of your visit, and the referring website address.
Information we do not collect. We do not knowingly collect sensitive personal information such as health or biometric data through this website, and we do not request payment card details on this site. Any payment or financing information you provide is collected and handled by our payment or financing partners in accordance with their own privacy policies and security practices.
4. How We Collect Information
We collect personal information through several methods, all of which are designed to be transparent and to serve a legitimate business purpose.
- Direct collection. We collect information when you voluntarily submit it through our quote form, contact form, email, telephone, or text message.
- Automatic collection. We collect technical information automatically through cookies and similar technologies as you browse the website, as described in the section on cookies below.
- From third parties. In some cases, we may receive information about you from our sourcing partners, lenders, or public records when it is necessary to complete a transaction you have requested.
We only collect information that is reasonably necessary for the purposes described in this policy. We do not collect sensitive categories of personal information, such as health or biometric data, through this website.
5. How We Use Information
We use the personal information we collect for the following business and operational purposes, and only where we have a lawful basis to do so.
- To respond to your quote requests and inquiries and to provide the vehicle sourcing and brokerage services you request.
- To prepare, negotiate, and complete vehicle purchases, financing, trade-ins, and delivery arrangements.
- To communicate with you about your requests, your account, and updates related to our services.
- To improve our website, our services, and the overall customer experience by understanding how visitors use the site.
- To comply with legal obligations, resolve disputes, and enforce our agreements and policies.
- To protect the security and integrity of our website and prevent fraud or other unlawful activity.
We do not use your personal information to make automated decisions that produce legal or similarly significant effects concerning you without human involvement, and we do not sell your personal information to third parties.
We may also use your contact information to send you service related communications, such as follow ups to your quote request and updates on the status of a vehicle you are purchasing, and, where you have opted in, occasional messages about our services and offers. You may opt out of marketing communications at any time by following the instructions in those messages or by contacting us directly.
6. Legal Bases for Processing
Where applicable data protection laws, including the Personal Information Protection and Electronic Documents Act of Canada and the General Data Protection Regulation of the European Union, require a legal basis for processing, we rely on the following grounds.
We process your information to perform a contract with you or to take steps at your request before entering into a contract, such as when you ask us for a vehicle quote. We also process information for our legitimate business interests, including improving our services and protecting our website, provided those interests do not override your rights and freedoms. In limited cases we process information to comply with a legal obligation, and where none of the other bases apply we will obtain your consent before processing your personal information.
9. Data Retention
We retain personal information only for as long as is reasonably necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.
The specific retention period depends on the nature of the information and the purpose for which it was collected. For example, we may retain quote request details for a limited period to follow up on your inquiry, while records of completed transactions may be retained longer to comply with tax and business record obligations. When information is no longer needed, we securely delete or anonymize it.
10. Data Security
We take reasonable and appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include the use of encryption for data in transit, restricted access controls, and secure storage practices.
While we work hard to safeguard your information, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee the absolute security of any information you transmit to us, and you do so at your own risk. We encourage you to use strong passwords and to contact us promptly if you believe your information has been compromised.
If a data breach occurs that affects your personal information, we will notify you and any relevant authorities in accordance with applicable law. You also play an important role in protecting your information, and we ask that you never share sensitive details with anyone who claims to represent us unless you are certain of the identity of that person.
11. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information, which may include the following.
- The right to access the personal information we hold about you.
- The right to request correction of inaccurate or incomplete information.
- The right to request deletion of your personal information, subject to legal exceptions.
- The right to restrict or object to certain processing of your information.
- The right to data portability, where applicable.
- The right to withdraw consent at any time where processing is based on consent.
To exercise any of these rights, please contact us using the details in the How to Contact Us section below. We will respond to your request within a reasonable timeframe and in accordance with applicable law. We may need to verify your identity before fulfilling certain requests.
We will respond to verified requests within the timeframes required by applicable law. There is no fee to make a request unless it is clearly unfounded, repetitive, or excessive, in which case we may charge a reasonable administrative fee or decline to act. If you are not satisfied with our response to a request, you have the right to lodge a complaint with a supervisory authority in your jurisdiction.
12. Privacy for Children
Our website and services are intended for individuals who are at least the age of majority in their jurisdiction and who are legally able to enter into a vehicle purchase or financing agreement. We do not knowingly collect personal information from children under the age of 16.
If we become aware that we have collected personal information from a child under the age of 16 without verifiable parental consent, we will take steps to delete that information as quickly as possible. If you believe a child has provided personal information to us, please contact us so we can investigate and take appropriate action.
13. International Data Transfers
Buy Direct Auto Broker Inc. is based in Canada, and your personal information may be stored and processed in Canada, the United States, or other jurisdictions where our service providers operate. The data protection laws in those jurisdictions may differ from the laws in your own country.
When we transfer personal information across borders, we take steps to ensure that it receives an adequate level of protection, including by using contractual safeguards where required by applicable law. By using our website and services, you consent to the transfer of your information to such jurisdictions.
If you are located in a jurisdiction with specific data protection requirements, such as the European Economic Area or the United Kingdom, please be aware that your information may be processed in Canada or the United States. We rely on appropriate safeguards, including standard contractual clauses where applicable, to provide a comparable level of protection for your information when it is transferred.
14. Third Party Links and Services
Our website may contain links to third party websites or services that are not operated by us, such as lender portals or manufacturer sites. This privacy policy does not apply to those third party sites, and we are not responsible for the privacy practices or content of any website we do not control.
We encourage you to review the privacy policies of any third party site you visit before providing personal information. The inclusion of a link on our website does not imply that we endorse or have reviewed the practices of that third party.
15. Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices, our services, or applicable law. When we make changes, we will revise the last updated date at the top of this page, and where the changes are material we will take reasonable steps to notify you, such as by posting a notice on the website.
We encourage you to review this policy periodically so you remain informed about how we protect your information. Your continued use of the website after any changes take effect constitutes your acceptance of the revised policy.
16. How to Contact Us
If you have any questions, concerns, or requests regarding this privacy policy or the way we handle your personal information, please contact us using the details below.
Buy Direct Auto Broker Inc.
32 Carleton Trail, Beeton, ON L0G 1A0, Canada
Email: talk@directauto.lol
Phone: +1 845 767 7394
We will do our best to address your inquiry promptly and to resolve any concerns you may have about your privacy.